3) CIO-Led Revenue Growth And Customer Engagement. Let's look at the alternative: in 2010, you choose not to become part of the company's revenue engine, and you choose to continue to keep yourself and your IT team isolated from customers. Forgive my French, but then how in the heck can you expect to be taken seriously, particularly in today's challenging economy? How can you expect not to be regarded as a lumpy and obstructionist cost-center that needs to get the treatment that all cost centers get: relentlessly ground down until nothing remains? Where is/was it written that IT organizations—in spite of all their brains and all their capabilities and all their opportunities—get a free pass when it comes to supplying the lifeblood of any business: revenue? CIOs who refuse to move in this direction will be ex-CIOs by June.
Some not-so-groundbreaking 2010 predictions for CIOs from Information Week. I guess the major shift is that this list is obvious. The days of CIO as internal, inward facing service organization have been completely blown away.
We are still in the beginning of the incredible convergence of information, access and technology and busineesses have unparalleled customer contact. The CIO job should be a major driver of customer-based initiatives. Anything less is damning the business to fail.