Time Inc.'s Sport Illustrated has been showing advertisers three video-heavy ad prototypes, including one for a Ford Mustang that includes an arcade-style driving game using the tilt-and-turn capability of the iPad. With a few touches to the screen, readers can pick paint colors and wheel styles for cars they might want to buy.
"Some of the things you can do are just mind blowing," says Steve Pacheco, FedEx's director of advertising. "You are taking something that used to be flat on a page and making it interactive and have it jump off the page."
This is going to be fun. The iPad will [finally] add a new layer brands to interact with customers in media: experience. P&G's sponsorship of Men's Health sounds old school space buying. Esquire's original music and video content and Ford's game play are what I'm looking forward to seeing.
I've almost convinced myself not to wait for the G3 model.