He explained that Ning will be focusing on premium networks--which come with additional features and are not ad-supported--because that's where the company's business successes have been thus far.
"We are going to change our strategy to devote 100 percent of our resources to building the winning product to capture this big opportunity," Rosenthal's memo explained after detailing the success of a number of its paid networks. "We will phase out our free service. Existing free networks will have the opportunity to either convert to paying for premium services, or transition off of Ning."
Interesting move by Ning.