Most of the blog coverage of yesterday’s Facebook Developer Garage focuses on the above functionality changes and is missing the real beef of what’s going on. The changes in the Facebook Platform Policy are much more important than the functionality changes.
Zynga is the master of viral distribution and many others copy their best practices (one notable exception being Playfish, who is quite reserved on their viral features). If I were to exaggerate, Facebook has taken a long hard look at what Zynga and its copycats do and decided to forbid many of their most successful practices:
Following up on my Zynga post, I came across Jussi Laakkonen's article that explains how the recent Facebook changes will help small games. His attitude is refreshing, positive and shows a great entrepreneurial spirit. Check his six reasons why the Facebook Platform changes will help small games and his observations on the importance of the policy changes versus the functionality changes.
The social gaming companies are innovating social media marketing faster than any other product category. It's a great test bed for new marketing tactics.