When you are looking for marketing inspiration, it's always good to check out the BIG guys and small business. Scott and crew at Psoas Massage + Body Work recently kicked off a smart, [San Francisco] local and fresh campaign around filling out your brackets for the NCAA basketball tournament.
Psoas is inviting folks to fill out their brackets and win some great prizes: boot camp from PacWest Athletic, massage from Psoas, yoga from Kerri Kelly, Pilates from Blue Sparrow, nutrition from Nutrition for You, training from Fleet Feet , and more massage, of course. This is a tournament pool that makes me want to go shoot hoops rather than just watch them.
Or go start your bracket >> (password: psoas)