How? There is no shortage of ways:
- Have a contest
- Post a poll
- Give away free stuff
- Engage and chat with them – build relationships
- Have a “fan of the week”
- Create a quiz
- Create a mobile app
Um. Yes. This is what passes as marketing plans. I know for a fact. And, sadly, they all work. I just wish there was a way to make it sound less childish.